Apple has surprised both tech and fashion enthusiasts by unveiling the iPhone Pocket, a 3D-knitted luxury sleeve designed in collaboration with renowned Japanese fashion designer Issey Miyake. Priced between $149.95 and $229.95, the iPhone Pocket is a limited-edition accessory crafted to carry an iPhone and other essentials — but it’s the concept, craftsmanship, and price that have everyone talking.
1. What Exactly Is the iPhone Pocket?
The Apple iPhone Pocket is not a new smartphone or gadget but rather a high-fashion phone carrier inspired by Miyake’s design philosophy of “a piece of cloth.”
Crafted using 3D-knitting technology in Japan, this ribbed, stretchable sleeve can hold an iPhone, AirPods, or other small items. The textile subtly reveals what’s inside, maintaining both aesthetic appeal and practicality.
It is available in two strap designs:
| Variant | Description | Price (USD) |
|---|---|---|
| Short Strap | Compact handheld version | $149.95 |
| Long Strap | Crossbody, wearable version | $229.95 |
Colors include lemon, mandarin, sapphire, purple, peacock, cinnamon, black, and pink, allowing users to mix and match with their iPhone colors and outfits.
2. The Design Story: “A Piece of Cloth” Philosophy
The project draws direct inspiration from Issey Miyake’s iconic pleated fabric work — transforming one continuous piece of textile into a functional, wearable form.
Apple collaborated closely with Miyake Design Studio to achieve this minimalist aesthetic while preserving comfort and durability.
“The design speaks to the bond between iPhone and its user,” said Yoshiyuki Miyamae, Design Director at Issey Miyake.
The 3D-knitted ribbed open structure mirrors the pleats Miyake is famous for, combining art, engineering, and craftsmanship in one product.
3. Availability and Launch Details
The iPhone Pocket launches globally on November 14, 2025, and will be sold at select Apple flagship stores and on apple.com in these regions:
- United States
- Japan
- France
- United Kingdom
- Italy
- Singapore
- South Korea
- Greater China
Apple has not yet confirmed the India release, but global interest suggests limited quantities will sell out quickly.
4. Public Reaction: Admiration and Backlash
Despite the impressive craftsmanship, the internet remains divided.
Some see the iPhone Pocket as a bold experiment in wearable tech art, while others call it an overpriced iPod Sock revival.
Popular tech reviewer Marques Brownlee (MKBHD) posted on X:
“$230 for a knitted bag? This feels like a litmus test for Apple fans who’ll buy anything they release.”
Others humorously questioned if Apple would soon offer AppleCare+ for the Pocket, reflecting skepticism toward the brand’s premium pricing strategy.
Yet, design enthusiasts argue it’s a collector’s item representing Apple’s deeper move into lifestyle fashion, much like Hermès’ partnership for Apple Watch bands.
5. Why It Matters: Apple’s Shift Toward Design-Led Luxury
The iPhone Pocket signals Apple’s growing focus on fashion-led design and craftsmanship-driven minimalism, rather than just hardware innovation.
At a time when tech rivals are investing heavily in AI development, Apple is exploring how design and emotion can extend its brand beyond devices — connecting with customers on an aesthetic level.
This product reflects the intersection of technology, art, and identity — a space Apple continues to dominate.
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Frequently Asked Questions (FAQ)
1. What is the Apple iPhone Pocket?
It’s a limited-edition 3D-knitted fabric sleeve created by Apple and Issey Miyake to carry iPhones and small essentials.
2. What is the price of the iPhone Pocket?
The short-strap version costs $149.95, while the long-strap crossbody version costs $229.95.
3. Where can I buy the iPhone Pocket?
It will be available from November 14, 2025, at select Apple Stores and apple.com in select regions.
4. Is the iPhone Pocket launching in India?
As of now, Apple has not announced its availability in India.
5. Why is the iPhone Pocket so expensive?
The premium price reflects Issey Miyake’s craftsmanship, 3D-knit technology, and its limited-edition, fashion-forward design.
Sources:
Disclaimer:
All details in this article are based on official announcements and credible media reports available as of November 2025. Readers are advised to verify prices and availability on apple.com or authorized Apple resellers.
Hi, I’m Simran Shah, a graphic designer and digital content creator with 4+ years of experience. I run two YouTube channels focused on AI, tech, mobiles, and automobiles — topics I’m truly passionate about.
My love for deep research started when I used to spend hours finding the best gadgets or information before making any decision. That’s when I realized I could help others save time by sharing my findings — both through well-researched content and visually compelling designs.
Now, through blogs, videos, and graphics, I do the research so you don’t have to — using tools like ChatGPT to make content clear, helpful, and time-saving.