In recent months, the Arattai app has gained massive attention in India as a potential rival to WhatsApp. But what exactly is it? Who is behind it? And how secure is it?
This comprehensive guide explores everything about Zoho Arattai app — from its background and download process to encryption, privacy, and comparisons with WhatsApp.
Also Read: Sridhar Vembu’s Arattai App: India’s Proud Answer to WhatsApp, Backed by 20 Years of Homegrown Tech
What Is Arattai App / Zoho Arattai App?
Arattai is an instant messaging and calling application developed by Zoho Corporation, aiming to provide a privacy-centric, Made in India alternative to global platforms like WhatsApp and Telegram.
The word “Arattai” means “conversation” in Tamil, symbolizing free and secure communication for Indian users.
Initially launched in 2021, Zoho Arattai app was built with the same security infrastructure that powers Zoho’s global SaaS platforms. It’s lightweight, simple, and designed with data protection and Indian cloud hosting in mind.
Platforms & Reach
Arattai is a cross-platform messaging service available on:
- Android (Google Play Store)
- iOS (Apple App Store)
- Windows, macOS, and Linux (via official website)
- Android TV (optimized for larger screens)
The official Arattai download page also offers direct links for mobile, tablet, desktop, and TV versions — ensuring flexibility across devices
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Core Capabilities
The Arattai messenger offers all modern communication features, including:
- Text and multimedia messaging
- Audio and video calls
- Voice notes and documents sharing
- Group chats, channels, and stories
- Meetings (video conferencing)
- Pocket (personal notes and saved messages)
- Mentions (tagging feature for group discussions)
These advanced features make Arattai chat app more than just a texting platform — it’s a complete collaboration and communication suite.
Arattai App Owner: Who Owns It?
Zoho Corporation & Leadership
Arattai app is owned by Zoho Corporation, one of India’s largest and most respected tech companies.
Founded by Sridhar Vembu, Zoho is globally known for creating secure, privacy-focused business tools.
Vembu, an IIT Madras and Princeton alumnus, is celebrated for building Zoho from rural Tamil Nadu, promoting decentralized employment and digital self-reliance.
Vision & Philosophy
Under Sridhar Vembu’s leadership, Zoho strongly advocates for:
- Data privacy and non-monetization of user data
- Local data hosting (within India)
- Sustainable innovation free from ads or trackers
Arattai embodies this vision — offering Indian users a secure, independent alternative to global tech monopolies.
Arattai App Download: Step-by-Step Guide
Official Download Channels
- Android: Arattai on Google Play Store
- iOS: Arattai on Apple App Store
- Desktop (Windows/Mac/Linux): Official Arattai Website
- TV: Android TV version available via Google Play
Steps to Download & Install
- Visit the official website or your app store.
- Tap on Download/Install.
- Grant required permissions (contacts, storage, mic, camera).
- Register using your mobile number.
- Set your profile and start messaging instantly.
App Size & Compatibility
The app is lightweight (~40 MB on Android) and works efficiently on low-end devices and weak networks, making it ideal for India’s diverse user base.
Arattai App Review 2025: Strengths & Weaknesses
Strengths
- Privacy-first Approach:
Arattai promises not to sell or monetize user data, a key differentiator from global competitors. - Encryption for Calls:
All voice and video calls are end-to-end encrypted. - Secret Chat Mode:
Offers private, self-destructing conversations. - Lightweight Performance:
Optimized for low-bandwidth and entry-level smartphones. - Exclusive Features:
Features like Meetings, Pocket, and Mentions enhance productivity. - Local Data Storage:
All data is hosted on Indian servers, aligning with India’s data sovereignty goals.
Weaknesses
- Text Encryption Not Universal:
Only secret chats are fully encrypted; regular chats use server-side protection. - Limited Features:
Missing options like payments, polls, and advanced chat locks. - Adoption Challenge:
Competing against WhatsApp’s network dominance remains tough. - Server Load Issues:
Rapid user growth has occasionally caused OTP or sync delays.
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Arattai App vs WhatsApp (2025 Comparison)
| Feature | Arattai App | |
|---|---|---|
| Ownership | Zoho (India) | Meta (USA) |
| End-to-End Encryption | Calls + secret chats only | Default for all chats |
| Monetization | No ads, no tracking | Data used for Meta ads |
| Data Storage | Indian servers | Global servers |
| Performance | Lightweight, fast | Heavier but stable |
| Features | Meetings, Pocket, Channels | Payments, Communities |
| Privacy Policy | Transparent, no sharing | Shares data with Meta |
Verdict:
Arattai offers a cleaner, ad-free, and more private experience, while WhatsApp still leads in feature depth and global reach.
Is Arattai Safe? Understanding Its Encryption System
Encryption & Privacy Overview
Zoho employs a combination of TLS (in-transit encryption) and AES-256 (data-at-rest encryption).
The Arattai end-to-end encryption feature ensures secure calls and “Secret Chats,” while full message encryption is under development.
- Calls & Video: Fully encrypted
- Text Messages: Partially encrypted (default encryption coming soon)
- Data Hosting: Entirely on Indian servers
- Cloud Keys: Managed internally by Zoho, not shared with third parties
User Precautions
While Arattai is one of India’s safest chat apps, users should still use Secret Chat mode for sensitive information until full encryption is rolled out.
How to Use Arattai App (Tips & Walkthrough)
- Setup Profile: Register, add profile photo & status.
- Manage Privacy: Go to Settings → Privacy to hide “Last Seen” or control visibility.
- Start a Chat: Tap contacts or groups; send text, voice, or files.
- Use Secret Chat: Enable encrypted mode for private messaging.
- Calls & Meetings: Tap call icons for encrypted voice/video.
- Explore Tools: Use Pocket for notes and Mentions for group communication.
Future Outlook: Will Arattai Compete with WhatsApp?
With a fast-growing user base and strong backing from Zoho, Arattai has potential to become India’s go-to messaging app.
If it delivers full encryption, improves stability, and adds advanced features (like payments and chat backup), it could rival WhatsApp’s dominance within a few years.
Verdict:
Arattai is promising but still maturing.
It’s ideal for privacy-conscious users, early adopters, and those who support Indian tech innovation.
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Conclusion
The Zoho Arattai app is redefining what Indian messaging apps can achieve. It’s fast, secure, and made with a strong commitment to privacy. In a time when digital trust is priceless, Arattai stands tall as a homegrown hero in the messaging world.
If you value independence, data security, and Indian innovation — Arattai messenger deserves a place on your smartphone in 2025.
FAQ: Arattai App Review 2025
Q1: What is Arattai App?
A1: Arattai is a messaging app developed by Zoho Corporation, offering secure text, calls, and meetings with Indian data hosting.
Q2: Who owns Arattai App?
A2: Arattai is owned by Zoho Corporation, founded by Sridhar Vembu.
Q3: Is Arattai App safe?
A3: Yes, Arattai uses encryption for calls and secret chats, with full message encryption under development.
Q4: How to download Arattai App?
A4: Download Arattai via Google Play Store, Apple App Store, or the official site (arattai.in).
Q5: Arattai App vs WhatsApp — which is better?
A5: Arattai is more privacy-focused and ad-free, while WhatsApp offers a broader user base and more mature features.
Sources
- Zoho Official Website
- Arattai Official Website
- The Financial Express – Zoho’s Indian Alternative to WhatsApp
- The Economic Times – Arattai User Growth
- The Indian Express – Arattai Encryption Details
- Storyboard18 – Zoho’s Privacy Vision
- Mint – Arattai Review & Insights
- TechRadar India – Arattai App Features
Disclaimer
This article is for informational purposes only. The author is not affiliated with Zoho Corporation.
All product names, trademarks, and logos are property of their respective owners.
Readers are encouraged to verify details via official sources before downloading or using the Arattai app.
Hi, I’m Simran Shah, a graphic designer and digital content creator with 4+ years of experience. I run two YouTube channels focused on AI, tech, mobiles, and automobiles — topics I’m truly passionate about.
My love for deep research started when I used to spend hours finding the best gadgets or information before making any decision. That’s when I realized I could help others save time by sharing my findings — both through well-researched content and visually compelling designs.
Now, through blogs, videos, and graphics, I do the research so you don’t have to — using tools like ChatGPT to make content clear, helpful, and time-saving.